Circular Materiality

Designer: Jessica Rijkers – WUR
Coach:  Dr. Kim Poldner
Stakeholders: Flower shop NATURALS


How can we reimagine the use of natural materials in production?

The Netherlands is known worldwide for its ornamental cultivation of cut flowers. But most people don’t give much thought to the amount of flowers thrown into the garbage without ever being shown for sale. This project investigated how rather than being wasted, these flowers could become a raw material for a new textile. FlowerTextile proposes a countervision to the amount of pollution that permeates the fashion industry. This textile product comes entirely from Dutch soil and is fully biodegradable. Instead of cultivating plants like cotton specifically for our clothes, why don’t we use a natural material that is already being cultivated for a different purpose and extend its lifespan?