Can VR environments help us implement real behavior change?
The Virtual Reality Exercise Environment is an immersive exercise experience designed to stimulate extrinsic and eventually intrinsic motivation of people using cardio machines. This hybrid digital-physical project is informed by behavior change theory and the applied cognitive psychology concept of ‘optic flow.’ Optic flow is the perceived motion of objects as an observer moves in relation to them. Research on how optic flow can influence walking speed led to experiments in a VR exercise environment. Since manipulating this parameter involves changing everything the user sees, the VR environment was a crucial design element. In this interactive installation, V.R.E.E. explores the concept of linking virtual reality to real-life impact.